Bantu Wax: Nowhere To Go But Grow

 

The Culture Crush’ Debra Scherer sat down with Yodit Eklund, founder of the African surf brand Bantu Wax to talk about her evolving company and African youth culture. Yodit, an Ethiopian native, eloquently shares her goal to create positive images of Africa through Bantu's own ethos and sense of community. She shows us that, contrary to popular belief, Africa is more than just a poverty-stricken continent filled with expensive safari opportunities; it is actually a dense hub of remix culture. Though many industry behemoths talk the talk of Made in Africa, Yodit's guiding force is basically, "if it can't be made in Africa, we don't make it."